Marketing & Promotion

For many scholastic music programs, advocating for your program often means advertising. Marketing and promotion of your program can help build attendance at events and expand your program’s presence in the community. The visibility of a school music program can benefit its advocacy efforts and help strengthen relationships with sponsors and community partners. Achievement in this category demonstrates a commitment to increasing the visibility of high-quality music programs.

2019 Marketing & Promotions Award Winners

Submission Guidelines


All submissions in this category must include the following written components:

  • An overview that introduces and describes the entry (500 words)
  • An explanation of how you measured the effectiveness of the entry (500 words)

If applicable, applicants will be asked to include the following information with their entry:

  • Data supporting the measured effectiveness of the entry
  • Historical information about how the entry developed to its current form
  • Obstacles encountered in the implementation of the entry
  • Expense/budget information about the entry
  • Information about the entry’s target audience

Applicants may also choose to include any or all of the supporting materials listed below with their entry:

  • Up to ten photos/documents/objects/videos supporting the entry

If you are entering a physical object in this category, including posters, programs, and merchandise, please mail a physical copy of the object to the Music for All office.

Specific types of submissions may require additional information, as listed below.

  • Outstanding Local Advertisement (Print)
  • Outstanding Local Advertisement (Digital)
  • Outstanding Social Media Engagement
  • Outstanding Promotional Merchandise
  • Outstanding Concert/Contest Program Book
  • Outstanding Program Website
  • Outstanding Program Newsletter
  • Outstanding Miscellaneous Project
  • Outstanding Miscellaneous Multimedia

Are You Ready to Apply?

Applications are due September 15, 2020

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