Marketing & Promotion

For many scholastic music programs, advocating for your program often means advertising. Marketing and promotion of your program can help build attendance at events and expand your program’s presence in the community. The visibility of a school music program can benefit its advocacy efforts and help strengthen relationships with sponsors and community partners. Achievement in this category demonstrates a commitment to increasing the visibility of high-quality music programs.

2019 Marketing & Promotions Award Winners

Submission Guidelines


All submissions in this category must include the following written components:

  • An overview that introduces and describes the entry (500 words)
  • A summary of the entry’s objectives (250 words)
  • An explanation of how you measured the effectiveness of the entry (250 words)

If applicable, applicants will be asked to include the following information with their entry:

  • Data supporting the measured effectiveness of the entry
  • Historical information about how the entry developed to its current form
  • Obstacles encountered in the implementation of the entry
  • Expense/budget information about the entry
  • Information about the entry’s target audience

Applicants may also choose to include any or all of the supporting materials listed below with their entry:

  • Up to ten photos/documents/objects supporting the entry
  • One video, up to three minutes in length, supporting the entry

If you are entering a physical object in this category, including posters, programs, and merchandise, please mail a physical copy of the object to the Music for All office.

Specific types of submissions may require additional information, as listed below.

  • Outstanding Promotional Flyer/Poster
  • Outstanding Concert/Contest Program Book
  • Outstanding Television/Radio Promotion
  • Outstanding Program Website
  • Outstanding Organization Newsletter
  • Outstanding Miscellaneous Multimedia
  • Outstanding Social Media Engagement
  • Outstanding Digital Advertisement
  • Outstanding Print Advertisement
  • Outstanding Event Promotional Photograph
  • Outstanding Outdoor Billboard
  • Outstanding Event Invitation
  • Outstanding Press/Media Kit
  • Outstanding Miscellaneous Activity
  • Outstanding Media Campaign
  • Outstanding Promotional Clothing Item
  • Outstanding Promotional Accessory
  • Outstanding Promotional Merchandise (Non-Clothing)

Award Categories

Decision-Maker Interaction

Recruitment & Retention

Community Engagement

Marketing & Promotion

Parent & Booster Involvement

Fundraising & Sponsorship

Are You Ready to Apply?

Follow the link below to nominate a program for Marketing & Promotion