Marketing & Promotion

For many scholastic music programs, advocating for your program often means advertising. Marketing and promotion of your program can help build attendance at events and expand your program’s presence in the community. The visibility of a school music program can benefit its advocacy efforts and help strengthen relationships with sponsors and community partners. Achievement in this category demonstrates a commitment to increasing the visibility of high-quality music programs.

2019 Marketing & Promotions Award Winners

#CARNEGIEBOUND Billboard

Baker High School, LA Outdoor Billboard Gold

Bands of America Hype Video

Rouse High School, TX Social Media Engagement Honorable Mention

Castle Marching Knights “Alone” Promotional Video

Castle High School, IN Miscellaneous Multimedia Silver

Castle Marching Knights Uniform T-Shirt

Castle High School, IN Promotional Clothing Item Gold

Creekside Performing Arts Website

Creekside Middle School, IN Program Website Silver

Extended Community Building

Highland High School, AZ Miscellaneous Activity Gold

GRHS Chorus Launch

Glen Ridge High School, NJ Television-Radio Promotion Gold

Haltom Band Poster Campaign

Haltom High School, TX Promotional Flyer-Poster Gold

Haltom Band Scheherazade Concert Poster

Haltom High School, TX Print Advertisement Gold

Longwood CSD Music Department Media Relations Materials

Longwood Central School District Press-Media Kit Gold

Norwin Bands Concert Programs

Norwin High School, PA Concert-Contest Program Book Gold

Promotional Campaign for the Biloxi Band

Biloxi High School, MS Miscellaneous Multimedia Gold

Prosper High School Band Website

Prosper High School, TX Program Website Gold

Section of the Week / Instagram Take Over

Rouse High School, TX Social Media Engagement Silver

Senior Spotlight

Rouse High School, TX Social Media Engagement Bronze

Take The Field With Pride Photo Program

Broken Arrow High School, OK Miscellaneous Activity Silver

Tarpon Springs Social Media

Tarpon Springs Leadership Conservatory for the Arts, FL Social Media Engagement Gold

Why Music?

Hahntown Elementary School, PA Promotional Flyer-Poster Silver

Submission Guidelines

SUBMISSION REQUIREMENTS

All submissions in this category must include the following written components:

An overview that introduces and describes the entry (500 words)
An explanation of how you measured the effectiveness of the entry (500 words)

If applicable, applicants will be asked to include the following information with their entry:

Data supporting the measured effectiveness of the entry
Historical information about how the entry developed to its current form
Obstacles encountered in the implementation of the entry
Expense/budget information about the entry
Information about the entry’s target audience

Applicants may also choose to include any or all of the supporting materials listed below with their entry:

Up to ten photos/documents/objects/videos supporting the entry

If you are entering a physical object in this category, including posters, programs, and merchandise, please mail a physical copy of the object to the Music for All office.

Specific types of submissions may require additional information, as listed below.

Outstanding Local Advertisement (Print)
Outstanding Local Advertisement (Digital)
Outstanding Social Media Engagement
Outstanding Promotional Merchandise
Outstanding Concert/Contest Program Book
Outstanding Program Website
Outstanding Program Newsletter
Outstanding Miscellaneous Project
Outstanding Miscellaneous Multimedia

Award Categories

Decision-Maker Interaction

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Recruitment & Retention

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Community Engagement

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