Becoming The Pride
The Pride of Rochester Marching Band, a thriving performing ensemble in one of the New York’s lowest achieving cities, went through a complete re-branding this past year. We changed our name from “RCSD Districtwide Marching Band” to “The Pride of Rochester Marching Band”. Thanks to much support from our Arts Supervisor and our district, we were able to get new uniforms, and put our donated uniforms back in the closet. We changed our color scheme from blue and white to black and gold, and now prominently feature our lion logo on all of our different looks. As soon as our students put the uniforms on for the first time, their posture immediately changed, and their self-confidence has grown throughout the year. It has been an amazing to change to watch, and I am so happy to be able to be a part of it.
Overview of planning and execution process for this project
Sponsors/charities/volunteers/ other groups involved in the project and the benefits to each.