Haltom Band Poster Campaign
Inspired by sports marketing and the images of BOA, DCI and WGI, we wanted to create a print poster campaign to promote the positive image of our band students in our schools as well as recruit new members! We used photos that we took ourselves as well as photos takes by Zach Ashcraft (@zach_ashcraft) to make our students look awesome. We used canva.com, a user friendly Adobe-like software, to edit the designs. Once the posters were printed, we placed them in the hallways of our schools and in the band halls of our feeders as well. We made enough for the students pictured in the poster to have a few for their families and for their bedroom wall.
Specific Budget Breakdown
- 150 – the district paid to have Zach Ashcraft (@zach_ashcraft) come photograph our district band showcase
- $40 – we used our district print shop to make high quality, poster sized prints
New or recurring project?New Project
Measurement of the success/effectiveness of this project?
Advice for someone looking to replicate this project in their own community?
Take the time to have someone look at your drafts. Editing tips from the art and journalism teachers were helpful!
Always order one print proof – once you see it in person, things look differently! Whether it is color or a typo. Before printing several copies, make ONE.
Use high quality, color printing. It may cost more, but it will reflect the professionalism your students deserve.