Music Under the Stars Community Outreach Concert
In the spring of 2009 we decided that our community needed an event to highlight the amazing musical talent in our city, and more importantly, to encourage our community leaders and elected officials to feel like they were a part of the success of our organizations. Rather than waiting for them to be involved (and being upset that they were not!) we decided to be proactive in creating a meaningful engagement opportunity.
When given the opportunity to be in a large scale public celebration event that highlights the arts in the community, including local public schools, we realized that elected officials would jump at the opportunity to be involved.
The first step was to create a partnership with a variety of other community based music organizations. For us, this included the Arizona Wind Symphony (adult community band), The Academy Drum and Bugle Corps (local DCI), our school, and the neighboring high school. We planned an outdoor, family friendly concert in a popular outdoor amphitheater venue in the heart of downtown Tempe. The concert is called Music Under the Stars.
The second step was to seek support from the Friends of Tempe Center for the Arts to provide funding for venue, lighting, sound system, parking, and event management. We believed Tempe Center for the Arts would be the ideal location for this performance and that they would see the value in supporting an event for their citizens.
Finally, when the concert was scheduled, we started the dialogue with local City elected officials. During the concert, we would recognize them for their selfless service to the City and their support of the arts and provide time for them to speak and address the crowd.
Additionally, we are building an audience of non-family future concert-goers, connecting our students with other musicians in their community, and solidifying our relationship with other City officials who hold the grant-making keys that impact the financial well being of our programs.
In the attached video, please start at 42:16, where the City of Tempe Vice Mayor addresses the crowd.
Specific Budget Breakdown
What we asked for:
- Lighting (stage perimeter, and front stage wash)
- Sound Reinforcement (speakers, sound board, speaking microphones, etc)
- Folding chairs for musicians (audience members bring their own)
- Facility/site rental (Tempe Town Lake outdoor amphitheater site)
- Portable bathrooms, and trash service