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Vestavia Hills Recruitment Video

Vestavia Hills High School, AL

2235 Lime Rock Road, Vestavia Hills, AL, USA
Vestavia Hills City Schools
Director: Jerell Horton
Category: Recruitment Video
Award: Gold, 2019

Project Description

We created a video that would allow the opportunity to share sights and sounds of the band program as well as provide an glimpse into philosophy of the teacher leaders. We wanted out incoming students not only to see what we do but to feel our passion as well.

Target Audience

This project was mostly targeted toward incoming freshmen and anyone who would be new to our school/band program in general.

Specific Budget Breakdown

Fortunately we had a parent who works in media marketing and we pulled resources from within our parent community. We have learned over the years that all you have to do is ask and most of the time we can find willing volunteers to supply our needs.

New or recurring project?


How did you update/change this project from its previous occurrence?

This video is only a couple of years old. We will totally redo the video during the next school year to update videos and add new accomplishments.

Measurement of the success/effectiveness of this project?

We can measure the effectiveness of our project by most of our students who can now say…”although marching band is the most visual part of our program, concert band is the core of our program”. Going forward we should survey incoming freshmen students and parents to see if we can gather other bits of information we have communicated through our video.

Advice for someone looking to replicate this project in their own community?

Don’t be afraid to ask your parent base for help with these type projects. Also with the availability of modern technology, even students may have the ability to create video with similar quality.

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