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Williams Field Black Hawk Regiment Winter Programs Hype Video

Williams Field High School, AZ

2076 S Higley Rd, Gilbert, AZ 85295, USA
Higley Unified School District
Category: Miscellaneous Multimedia
Award: Bronze, 2020

Project Description

“Winter Performance in The Nest 2019” is a high energy hype/marketing video that showcases all our winter programs from the middle school and high school. Combined we have seven performance groups that boosters support between the middle school and high school. The performance groups consist of color guard, drumline and winds and all groups compete in the Winter Guard Arizona competition circuit. The video creators were students themselves in the programs featured in the video that also take the video production class at the high school.

Target Audience

The video was created as a marketing and social media tool to create buzz on our electronic channels. In a matter of just 18 days the video had reached 2.1K people, 1.5K views and over 100 reactions comments and shares on our Facebook page. Additionally, the video is used by the booster organization to market sponsorship to local business, is posted on the homepage of our website and on YouTube

Overview of planning and execution process for this project

With the students combined participation in our respective groups, they had plenty of expertise to highlight the best in each group. The goal was to shed a new light on the hard work of the performers in the form of a montage. The first step in implementation was settling on which programs to feature in the video. While the Black Hawk Regiment has a plethora of talented performing arts ensembles, for the sake out of assignment, the students elected to cover the main programs in colorguard, drumline, and winds within the collective of Williams Field High School and Cooley Middle school. The students original timeline was three week for completion, but due to AP classes and other time commitments, the timeline was stretched to six weeks.

Sponsors/charities/volunteers/ other groups involved in the project and the benefits to each.

On this specific project, there really were none. The beautiful part of the whole thing is that the student leadership took the entire project on themselves with little input from directors, boosters or teachers. We simply asked them to put something together and then gave them the creative authority and empowerment to do it.

Community Impact

As noted previously we were able to collect over 9K in sponsorship’s. This has allowed us to provide additional financial aid scholarships to students to help cover program fees, purchase additional instruments and provide additional funds in the area of sectional coaching and staffing to provide a high quality educational experience and increase performance. Aside from the above, we were successful in creating the “Buzz” in our community and increasing awareness of our programs through our social media platforms.

Overall budget


Specific Budget Breakdown

The equipment and software for the video production was either student owned or provided at no charge through the high school video production class. The only other expense was the students time, which they volunteered.

New or recurring project?

New Project

Challenges/obstacles that were encountered

The students when asked said РRegardless, our original plan of 3 weeks was extended to nearly twice that to allow for us to have ample time to produce something that our perfectionist minds could deem satisfactory. In spite of this, there were obviously notable flaws in our end product (i.e. Unstable shots, over/under exposure, focal point errors, etc.) which we can accredit to the rigid availability for us to film; especially when it came to the programs we, ourselves, participate in. In the end, we took several measures to combat these difficulties as best as we could. Despite the longevity in the production processes, the montage aired before the bulk of the competitive season for the majority of the groups depicted, acting as a paragon for “hype” for the successful season to come.

Measurement of the success/effectiveness of this project?

Going into the project we really didn’t have a sense of what to expect or any specific goals since it was our first time doing such a thing. What we did know is that we wanted to create awareness of our program and do it in a way that others don’t typically showcase their programs. As noted previous, in a matter of just 18 days the video had reached 2.1K people, 1.5K views and over 100 reactions comments and shares on our Facebook page. We would consider this a success at time of application, but really the numbers continue to grow. Additionally, we were able to connect with several local business and as a result received over 9K in sponsorship’s.

Advice for someone looking to replicate this project in their own community?

First and foremost consider your resources at the local level. Using students in a video production class that also were performers in our groups allowed us to do this project for no cost. For others it may be a parent or check out your local community college programs to see if there are students there that need a project and would donate their time. Second, plan early. You really want to get production rolling early in whatever season you are highlighting, so that the video is current when complete and not an after thought. Last, time and coordination with directors is paramount. If done right the distraction to normal rehearsal and performance should be limited, however it will be essential to coordinate with directors on scenes needed.

Supporting Materials

Winter Performance in The Nest

Something epic is happening in the nest. Check it out as all our winter perfomance groups make a run to finish on top. See them perform at the WGAZ – Winter Guard Arizona State Championships on March 29-30, 2019,

Posted by Williams Field HS Black Hawk Regiment on Saturday, March 2, 2019

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