Castle Marching Knights “Alone” Promotional Video
The Castle Marching Knights “Alone” Promotional Video is an informational and recruitment video. It includes student quotes, staff interviews, rehearsal video clips, and musical excerpts to aid in the understanding and explanation of the show theme this year, “Alone.” The video has been posted on Facebook and YouTube to allow parents, students, fans and prospective students to learn more about this year’s show theme as well as the band in general. This video will hopefully be shown to prospective band students, in the middle schools especially, to aid in the high school band recruitment process.
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New or recurring project?New Project
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Advice for someone looking to replicate this project in their own community?
- Don’t let the fact that you may not be a professional videographer stand in your way. Of course, if you can utilize the services of someone who creates video projects as a career you’ll have a much more ‘polished’ end product. However, many of us have access to basic video cameras and simple video editing software. Those tools are enough for most anyone to create an effective video.
- Decide ahead of time what story you want to tell and capture the scenes that, when assembled in the final video, clearly relate that story to the audience.
- All your video projects should have a common underlying purpose – to celebrate and promote the people and accomplishments of the band. Remember that celebrating can (and often does) involve more than just recording a performance on the field. Be sure to relate the joy, the fun and the personalities that comprise a complete band experience.
- It’s no secret (especially to this audience!) that music drives emotion. Video projects should include a soundtrack that reinforces the story you want to tell (and sometimes it’s necessary to use more than just the music selected for the band’s show to do that). Choose background music that relates joy, sadness, empathy, excitement or any other emotion that is a part of your story.
- Publish your video on social media and encourage others to share it. The more people in the community (or even worldwide!) that know your band’s story, the better!
- In summary, create a video that you would like to see – one that makes you feel how you would like for others to feel about the band. Sometimes the best ideas for a promotional video start with thinking “Wouldn’t it be cool if we…..”!