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Castle Marching Knights “Alone” Promotional Video

Castle High School, IN

3344 State Highway 261, Newburgh, IN, USA
Warrick County School Corporation
Director: Tom Dean
Category: Miscellaneous Multimedia
Award: Silver, 2019

Project Description—wUU

The Castle Marching Knights “Alone” Promotional Video is an informational and recruitment video. It includes student quotes, staff interviews, rehearsal video clips, and musical excerpts to aid in the understanding and explanation of the show theme this year, “Alone.” The video has been posted on Facebook and YouTube to allow parents, students, fans and prospective students to learn more about this year’s show theme as well as the band in general. This video will hopefully be shown to prospective band students, in the middle schools especially, to aid in the high school band recruitment process.

Target Audience

The target audience for the promotional video project is mainly prospective band students, but also current students, parents and fans of the Castle Marching Knights. While this video is enjoyable and informational for all viewers to watch, it is especially tailored to these prospective students as a recruitment tool to show them what the band does and explain the show theme so they can watch and understand at football games and competitions.

Overall budget


Specific Budget Breakdown

The video projects are provided as a free service to promote and assist the band in its mission to positively impact the lives of students and the community through music education. The equipment and production services are provided at no charge to the band.

New or recurring project?

New Project

Challenges/obstacles that were encountered

The primary issue in creating a video involving the students and directors is how to obtain the camera shots and interviews without unduly impacting their already crowded rehearsal, performance and academic schedules. Planning ahead and being flexible in scheduling certainly help in that regard. However, we’ve found that sometimes the best opportunities for memorable shots can occur spontaneously (and not just during performances!) so it’s best to have a video camera at the ready to catch those special moments!

Measurement of the success/effectiveness of this project?

This project was a success due to the fact that it was posted, viewed, liked and shared on social media platforms such as Facebook and YouTube. The post including the video on the “Fans of Castle Marching Knights” Facebook page received 44 likes and 38 shares to date. Additionally, the video posted through YouTube has received 587 views and 21 thumbs up to date.

Advice for someone looking to replicate this project in their own community?

  • Don’t let the fact that you may not be a professional videographer stand in your way. Of course, if you can utilize the services of someone who creates video projects as a career you’ll have a much more ‘polished’ end product. However, many of us have access to basic video cameras and simple video editing software. Those tools are enough for most anyone to create an effective video.
  • Decide ahead of time what story you want to tell and capture the scenes that, when assembled in the final video, clearly relate that story to the audience.
  • All your video projects should have a common underlying purpose – to celebrate and promote the people and accomplishments of the band. Remember that celebrating can (and often does) involve more than just recording a performance on the field. Be sure to relate the joy, the fun and the personalities that comprise a complete band experience.
  • It’s no secret (especially to this audience!) that music drives emotion. Video projects should include a soundtrack that reinforces the story you want to tell (and sometimes it’s necessary to use more than just the music selected for the band’s show to do that). Choose background music that relates joy, sadness, empathy, excitement or any other emotion that is a part of your story.
  • Publish your video on social media and encourage others to share it. The more people in the community (or even worldwide!) that know your band’s story, the better!
  • In summary, create a video that you would like to see – one that makes you feel how you would like for others to feel about the band. Sometimes the best ideas for a promotional video start with thinking “Wouldn’t it be cool if we…..”!

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