Bands of America Hype Video
The Rouse High School Band resides in the Central Texas Hill Country and is one of six high schools in Leander ISD that has an approximate enrollment of 180 students that feed in from 2 middle school campuses. Our band proudly consists of musicians, percussionists, guard, and dance company members that demonstrate excellence and dedication.
To promote the Band’s 2018 show and upcoming appearance at the Bands of America Austin Regional Contest, the Rouse Band Media team captured aerial and ground based video to create an action movie style trailer. The purpose of the video is to excite and motivate our band students and to increase awareness and support from the public as the band prepares for their first contest of the season.
This video captures the action and excitement of a marching band show in a quick 60 second video clip with high impact visuals, music and graphics.
The Instagram target audience is primarily students of Rouse Band, secondary audience is students of other high school bands and non-band students of Rouse and other high schools.
The twitter target audience is primarily parents and other rouse community organizations who help share and promote scheduled events.
Specific Budget Breakdown
New or recurring project?New Project
Challenges/obstacles that were encountered
Measurement of the success/effectiveness of this project?
The data captures engagement between 9/24/18 – 9/27/18. In only three days, this video has accumulated:
- 3,544 Views on Facebook
- 463 Views on Instagram
- 398 Views on Twitter
- 13,066 Facebook Impressions
- 1,257 Instagram Impressions
Advice for someone looking to replicate this project in their own community?