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Senior Spotlight

Rouse High School, TX

1222 Raider Way, Leander, TX, USA
Leander Independent School District
Director: Jason Robb
Category: Social Media Engagement
Award: Bronze, 2019

Project Description

The Rouse High School Band resides in the Central Texas Hill Country and is one of six high schools in Leander ISD that has an approximate enrollment of 180 students that feed in from 2 middle school campuses. Our band proudly consists of musicians, percussionists, guard, and dance company members that demonstrate excellence and dedication.

The Senior Spotlight is an amazing way to celebrate our Seniors. We are most thankful for our Seniors and their families. They have dedicated many endless hours of practice, endured hot Texas summer band camps, performed countless halftime shows, given up almost all Saturdays for contests in the fall, not to mention everything that goes into concert season. Our seniors provide a culture they pass down to the rest of the band that is fearless, welcoming, and humbling.

The Rouse Band Boosters choose 1-3 Seniors to celebrate on social media each week. We highlight them in photos as well as a short questionnaire. These posts are liked, shared, and commented on. The Senior Spotlight allows us to celebrate and remember them while they are still here. It is a new right of passage we will continue and cherish!

#rouseband
#rousestrong

Target Audience

Our target audience on Facebook is primarily band parents, secondary is extended family members and friends of band members.
Facebook: www.facebook.com/rouseband/

The Instagram target audience is primarily students of Rouse Band, secondary is students of other high school bands and non-band students of Rouse and other high schools.
Instagram: www.instagram.com/rousehighschoolband/

The twitter target audience is primarily parents and other rouse community organizations who help share and promote scheduled events.
Twitter: twitter.com/RouseBand

Specific Budget Breakdown

There is not a budget for this project. Pictures are taken from a parent volunteer and all of the graphics are completed by our Communications Executive Board Member. They work together to produce an awareness of gratefulness, thankfulness and a celebration of our Seniors.

New or recurring project?

New Project

Challenges/obstacles that were encountered

The biggest challenge was finding time to take photos of each senior and gather more that highlights them in our band. Most parents were able send in digital photos that were added to the graphic. We hope to establish this as new tradition with our seniors.

Measurement of the success/effectiveness of this project?

There is an attached spreadsheet that shows our impact.

Advice for someone looking to replicate this project in their own community?

Find a parent that is good at all things social media and set up some guidelines to promote each student. Be consistent on the process and when you post. You will begin to gather a following and see it thrive.

Supporting Materials

Facebook Insights Data

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