Section of the Week / Instagram Take Over
The Rouse High School Band resides in the Central Texas Hill Country and is one of six high schools in Leander ISD that has an approximate enrollment of 180 students that feed in from 2 middle school campuses. Our band proudly consists of musicians, percussionists, guard, and dance company members that demonstrate excellence and dedication.
Our Band Booster Organization has an amazing communications team. They take care of photography, videography, graphic design, photo and video editing, social media promotion, flyers and so much more. This team has mapped out a section for each week through out our marching season. A section is announced each Monday that features graphics and current photos of that section that show them off at practices, daily band life and Friday Night Lights. This is organically shared through out all of the Rouse Band social media venues. On Friday afternoon the section leader is given access to the band’s Instagram account to document their evening that includes practice on the pad, loading, dinner with the band, traveling on the bus, and all the time in the stands for the game, to returning home.
This promotes our band through the student’s eyes. It allows for all of our band students to be recognized and celebrated. They work hard and play hard. Our students are excited to share their stories!
The Instagram target audience is primarily students of Rouse Band, secondary students of other high school bands and non-band students of Rouse and other high schools.
The twitter target audience is primarily parents and other rouse community organizations who help share and promote scheduled events.
Specific Budget Breakdown
New or recurring project?Recurring
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Measurement of the success/effectiveness of this project?
This spreadsheet includes analytic data from both Instagram and Facebook, as well as links to each individual post.
Advice for someone looking to replicate this project in their own community?